Designer, design critic, educator
What challenges face design in the coming decades? How can companies and communities create novel approaches to complex problems? Don’t miss Michael Bierut, an accomplished designer who helps prominent brands overcome obstacles with artful solutions, as he moderates our Day 2 keynote, Anticipate Challenge: Design That Overcomes.
Michael Bierut’s eye for design transcends traditional definitions, spanning both physical and digital spaces. His oeuvre encompasses fashion, sports, and communications branding; graphics for The New York Times and Disney; exhibitions for the Rock and Roll Hall of Fame; packaging for Saks Fifth Avenue; and publication design for The Atlantic and Billboard.
Michael is a partner at Pentagram, the world’s largest independent design consultancy. He served as president of the New York Chapter of AIGA, and he is Senior Critic in Graphic Design at the Yale School of Art. He’s won hundreds of design awards, and you can find his work in the Museum of Modern Art, the Metropolitan Museum of Art, and the Library of Congress.
It was a tall order: Strike the perfect balance of tradition and innovation, familiarity and contemporaneity, to refresh one of the world’s most recognized brands. Michael redesigned Mastercard’s iconic logo, emphasizing simplicity and clarity. Optimized for use across all digital platforms, the new logo positions the company as forward-thinking, prepared to innovate in a constantly shifting digital environment.
His other notable work includes the graphic identity for MIT Media Lab, posters for the Architectural League of New York, promotion for Playwrights Horizons, a New York based writer’s theater, and the 2016 Hillary Clinton presidential campaign logo.
“If you do it right, you can use design as a way to go places you’d never go, learn things you never would have learned, and put yourself in situations where you wouldn’t normally be.”
Michael moderates a conversation with keynoters David Delgado, Dan Goods, and Dr. Eve Edelstein, Assoc. AIA, on Day 2 of the AIA Conference on Architecture. Don’t miss this exciting keynote happening Friday, April 28. The event begins at 8:30am.
Friday, 8:30am, Hall C
Anticipate Challenge: Design That Overcomes